Mission&Vision

More colour in your life

Breeding harmonious, premium quality kalanchoe is a way of life for us at Queen®. We aim to make the colourful products of our innovation part of your everyday lifestyle, too.

Today, we are well on our way to achieving our vision:
To be the most innovative grower and breeder of kalanchoe on the global market with the strongest, most recognisable brand

These are the values we stand for:

Innovation

We develop unique new products that put us ahead of the market and promote our trend-setting reputation

Quality on time

We cultivate kalanchoe of the highest quality in time to meet the needs of business-to-business customers and consumers

Value creation

We secure our business-to-business customers' profits by optimising their sales turnover, reducing waste and providing comprehensive, reliable service

Dialogue

We engage in dialogue, both internally and externally, to build strong relations based on mutual trust

Responsibility

We consider the wellbeing of our staff and surroundings in all our activities