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Queen® innovation wins IPM Novelty Award

Judges fall for Queen® MoreFlowers® 'Paris Evergreen'

Consumer lifestyles in focus

"The idea behind the MoreFlowers® series is to create extravagant flowering pot plants that are both fashionable and easy to care for by busy consumers," says Louise Jepsen, Queen® marketing manager.

"It is an honour for us to win this IPM award. Apart from recognising the great expertise of our innovation team, it confirms that our strategic focus on consumer lifestyles is the right one."

All MoreFlowers® plants are characterised by their minimal care requirements and high flexibility as living indoor ornaments. For example, flower spikes cut into small bouquets make elegant table decorations, and mini plants can be planted closely together to provide a long-lasting burst of colour.